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PostSubject: Advertising Class (Discussion) Assignment   Sun Sep 21, 2014 11:37 pm

Advertising Role-Play
 
 
Product Pitch: Gleam Gum
 
gleam
–noun
1. a flash or beam of light: the gleam of a lantern in the dark.
2. a dim or subdued light.
3. a brief or slight manifestation or occurrence; trace: a gleam of hope.
–verb (used without object)
4. to send forth a gleam or gleams.
5. to appear suddenly and clearly like a flash of light.
 
Gleam’s unique array of flavors include banana, coconut, apricot, kiwi, and vanilla
 
Your Job:
 
Select a target market demographic (identify Men, Women, or Persons)
 
18-24               25-34               35-44               45-54               55-64               65+
 
Once you’ve identified your target market, create a pitch for a television ad (suited to your demographic), and identify the best show/channel Gleam executives should buy time on to advertise their product to this target market.
 
Use one or more of these Hooks/Techniques in your commercial pitch:
Joy/Excitement
Rebellion
Sex Appeal
Maturity
Humor
Bandwagon
Star Power
Ideal kids/family/life      
Heart Strings
Omission
Facts/Figures
Put Downs
Easier Life
Lifestyle
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