Commercial Video Assignment
Based on our discussion and examination of advertising techniques, your job is to implement some of those techniques by creating your own original video advertisement.
Your commercial can advertise a real event or service (Go Wicked Gold game/campaign, Homecoming dance, a school club, concert, play, Rams Den, etc.), or you can invent a fake product to advertise as a short comedy piece.
Your target market demographic is almost certainly going to be persons aged 14-19, so your concept should be one that resonates with such viewers.
Another factor to consider is that part of advertising involves delivering your message in a concise manner, so your commercial needs to be no more than 1 minute long.
This video is due by 1:47 p.m. on November 1st at the latest (though it should likely be finished long before then).
GRADING CRITERIA (FCA’s):
(20) Is no more than 60 seconds long
(20) Effectively uses one or more advertising hook/technique
(20) Uses creative, attention-getting camera angles
(20) Audio is clear and understandable (effectively mixed with any music as needed)
(20) Completed on-time
Use one or more of these Hooks/Techniques in your commercial:
Joy/Excitement
Rebellion
Sex Appeal
Maturity
Humor
Bandwagon
Star Power
Ideal kids/family/life
Heart Strings
Omission
Facts/Figures
Put Downs
Easier Life
Lifestyle
