Advertising Role-Play
Product Pitch: Gleam Gum
gleam–noun
1. a flash or beam of light:
the gleam of a lantern in the dark.
2. to appear suddenly and clearly like a flash of light.
3. a brief or slight manifestation or occurrence; trace:
a gleam of hope.
Gleam’s unique array of flavors include banana, coconut, apricot, kiwi, and vanilla
Your Job: Select a target market demographic (identify Men, Women, or Persons)
18-24 25-34 35-44 45-54 55-64 65+
Once you’ve identified your target market, create a pitch for a television ad (suited to your demographic) finishing with a catchphrase, and identify the best show/channel Gleam executives should buy time on to advertise their product to this target market.
Use one or more of these Hooks/Techniques in your commercial pitch:
Joy/ExcitementRebellionSex AppealMaturityHumorBandwagonStar PowerIdeal kids/family/life Heart StringsOmissionFacts/FiguresPut DownsEasier LifeLifestyle
